Hi creative friend,
I've been preparing a new workshop, but before I tell you all about it, I’d like to share with you a little story . . .
A long time ago, when I decided to commit to living the creative life, I was told by everyone around me I would never make it. I would not blame them, because in fact, I wasn’t very clear. I had no real goals, or they were simply too vague: “I want to do things with images, something creative.” That was the best way I could express myself at the time. Which is not much.
STARTING FROM ZERO
I grew up in Paris, France, which sounds very romantic, but my youth was not fun. I was labelled “educationally challenged” at nine, which prevented me to go through public school. At eighteen, I moved out from my parents’ apartment. I had nothing: No education, no money, no work, no connections. I lived in a minuscule chambre de bonne (maid’s room), 8th floor (no elevator), a tiny sink with cold water, a collective bathroom in the hallway. I would carry my bicycle on my shoulder up the stairs every day. I lived on a diet of tuna cans, and sandwiches I would make in a toaster. That’s it. Sounds horrible, and it kinda was. My social life was not better, to say that I was “hanging out with the wrong crowd” would be an understatement. On paper, it was clear that I was destined to fail.
But I didn’t.
First, I managed to craft (with the help of key mentors) a career as a graphic designer, then art director, working in the music industry, then fashion. Next, I launched a successful creative agency. Later, as I grew into my career, I started working internationally with brands from Japan, and the US. I even worked at the French Vogue for a while (which was fun). Then, I decided to move to Los Angeles, California, and continued exploring creative fields: illustration, photography, and more art direction as well.
Today, I’m 45 years old, I work with cool brands such as Maison Kitsuné (which is both a fashion brand and a record label), on the side, I have my own art practice, and I write cool little books that people seem to like. In addition, one of the greatest gifts in my life is to teach at Art Center College of Design, where I’m full time faculty part of the Graphic Design department, teaching communication design and the psychology behind branding (teaching is hard, but it’s amazing: the more you teach, the more you learn).
That, my creative friend, is in short, my story: “From tuna cans, to creative happiness.”
But to be honest, I don’t care about any of this. Past achievements are good, but they don’t mean anything. What’s more important is what’s happening right now.
And, right now, I’m on a mission.
Today, for the first time, we creatives have a shot at making a massive impact in society. This is the moment where you and I are not only called to live our creative aspirations, but also make a positive impact in the world.
That’s what interests me today: Living the creative life, and making a difference. And that’s what I call being part of the Next Creative Class: the influencers who are going to shape our future.
While I don’t have a “secret” (because no one does), over the years I’ve developed very specific strategic ways to approach creative problems in the real world, both with traditional clients (brands) and also with nonprofits. Nonprofits are interesting because they’re the hardest to work on. Through my work with my students, I also devised specific strategies to launch a creative career, using differentiation (positioning), and innovative disruptive strategies.
Yes, I like to create things that are beautiful and fun. But I also like to create things that can help others. Doing both is extremely rewarding.
Today, I’ve realized that the best way to create a positive impact is to share these strategies with a wider audience, not just with my college students. That’s why I started to write my little books, and today, that’s why I’m preparing an online class, the Module 01 Workshop.
My goal is to give you incredible tools to help you craft the creative career you dream of. And, if you wish to do so, to use these same strategies to create a positive impact in your life as well, with the people around you. That’s it.
WHO IS THIS FOR?
The Module 01 Workshop is for beginning creatives and long-term professionals who are looking to freshen up their skills. The workshop is prepared for designers, entrepreneurs, artists (photographers, illustrators, etc), creative business owners, freelance workers, and consultants.
WHAT IS IT ABOUT?
The Module 01 Workshop will focus on the skills, tools, and strategies that are vital for any creative business to thrive: communication, promotion, branding, and growth. It's divided into two parts: (A) Strategies, with a focus on practical skills. (B) Innovation, with a focus on big picture thinking and tactics.
PART (A) Strategies
You'll learn how:
• How to understand your audience and create the right offering for them
• How to position yourself/your brand in the marketplace
• How to launch and grow your brand
• How to use influence skills ethically
• How to sell your work/products/expertise
• How to handle difficult clients,
• How to turn a “No” into a “Yes,”
• How to frame a pitch to stand out from your competition
and much more . . .
PART (B) Innovation
• How to move from regular thinking and innovate with Trinary thinking
• How to find new, disruptive ideas
• How to make time for research
• How to understand and navigate complex whole living system (i.e. your market)
• How to complete any assignment more effectively than your competition
and much more . . .
Every strategy will be backed up by concrete examples. Each strategy will also come with exercises that you will apply in your own life/practice. In addition, when taking the workshop you will be able to ask questions through an online community.
One last important point: being a non-traditional teacher, everything I teach is “field-tested” and refined over years of practice. I only teach things that can be used in the real world, so everything you will learn has you (and your life) in mind.
Curious? What’s the next step?
TELL ME ABOUT YOURSELF
I’ve shared with you my story earlier because I feel it’s important you know where I’m coming from, and why I’m doing this workshop. And now, it’s time for you to tell me about yourself.
As a teacher, before I can prepare a workshop, I first need to know about what you do. While I know exactly the set of tools that can make an impact in a creative career, I need to learn precisely what are the areas where you need the most support.
So, after this long introduction, I’d like to invite you to take a little survey to tell me about yourself. It’s only ten questions; it will take only 3 minutes. At the end, you can leave your email so I can let you know when I’ll launch the workshop (early 2016 is my target date). Of course, there’s no obligation.
Just know that I’ll run this first workshop as a pilot program, so there will be a lot of interaction between us, and I picture building a community of like-minded people through this workshop—which is fun.
This is something new, I’m really excited to see how it’s going to grow and evolve.
Hope to hear from you soon,
Guillaume “Prof. G”
PS: click the big button below, the survey will open in a new window.